About GrowHay

GrowHay was launched in 2013 as a simple life-style blog cultivating ethos of growing your own produce, cooking for those we love and sharing recipes, ideas, and heart-warming stories. Our pursuit of sustainability led us to neighbouring farmers, artisan producers, local caterers who sought advice and in time more targeted business support.

The huge demand for professional consultancy but also, and maybe even more importantly, satisfaction from providing effective commercial and culinary guidance, paved the way for the GrowHay Ltd to be founded in 2019. Since then, we have facilitated successful delivery of countless projects: from new products’ development and launching exciting catering ventures to formulating food strategies and driving operational efficiencies.

Meet the Team

Matt Hay

Founder, Director, Lead Consultant

Matt’s impressive career spreads over 30 years working in the most reputable British institutions: from top Michelin star restaurants, events, e-commerce, to leading business & industry catering companies in the UK and Europe.

Having worked with Gordon Ramsay at Aubergine, Marcus Wareing at L’Oranger, Pierre Koffman at Le Tante Claire, Rory Kennedy, David Chambers and Neil Pass at Rules and John Campbell at the Vineyard. Matt gained a BSc degree in Culinary Arts studying under Professor David Foskett MBE.

In 2004, Matt joined UK’S largest independent food company Baxterstorey (WSH group) as head chef then progressed to executive chef for Barclays group, a prestigious £25m contract. From that he quickly progressed to a position of chef director overseeing London, South, Ireland and northern Europe. During this time Matt created an industry leading culture of food, training and service delivery. He directed food strategy during WSH group consistent growth curve from £167m to £800m. Matt also consulted with sister brands to include Benugo and Searcy’s on innovation, NPD, menu engineering, supply chain, menu relaunch, training and operational efficiencies.

Wioletta Wojtyla


Having graduated with master’s degree in economics, Wioletta’s natural strength is in understanding, managing the financial aspects of running the operations and as such she has a high level of expertise in P&L account reviewing, budgeting and strategic planning.

Over the past 15 years she has been heading the operations of best-known corporate catering companies and demonstrated an exceptional capability to achieve demanding financial goals by identifying inefficiencies and implementing critical operational changes.

In 2012 Wioletta took charge of the Learning & Development department of a prominent high street brand. The 15 months assignment elevated her capability to formulate and execute employee engagement strategies. Wioletta is skilled in developing and facilitating training workshops, competent in succession planning, mentoring and coaching.

Contact Us

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